Google Analytics Reports

Google Analytics Reports Seraphim

Reports are based on data from Google Analytics v.4 (hereinafter referred to as GA4) Data from GA4 is loaded as needed. The downloaded data is updated once a day. Further, the data is cached and the data retrieval limit is no longer used.

Prerequisites

  1. Company is set up 
  2. Application is set up

Custom Reports

  • Settings
  • View

Dash Board

Dash Board Seraphim

Оперативная информация о приложениях.

  • Total DAU - сводный отчёт по всем приложениям, добавленным в систему и получающих данные из Google Analytics.
  • Versions - Сводный отчёт по версиям приложений, установленных у пользователей. Формируется на основании DAU
  • New Users - Сводный отчёт зарегистрированным новым установкам с разрезом по версиям приложений

 

Report Options

Report Options Seraphim

All reports can be parameterized by several sections:

  1. Project: one of the applications for which data is collected 
  2. Country: filtering by country can occur in several modes
    1. All in one - all countries, no filtering
    2. Apart country - several selected countries, with a separate column for each country Unity Country - several selected countries united in one graph
    3. Top XX - Countries with maximum indicators with a separate column for each country
  3. Platform: whether to display data for a separate platform , or group them together 
  4. Stream: Which data stream to display. Depends on platform selection
  5. Version. Which version to display. Depends on platform choice

 

It is also possible to compare filtered indicators in one or more charts. To do this, you need to check the "comparison" box and fill in the filter of the second data block.

If you check the "two graphs" checkbox in the comparison mode, then the data will be displayed on separate graphs side by side. If you uncheck this box, then the data will be displayed in one graph.

Comparison is not possible in some of the filtered countries. Modes such as Top XX, Apart Country will be disabled if Single Graph Compare Mode is enabled.

Report types

Report types Seraphim

Comparative

Comparative Seraphim

Comparative report type allows you to compare two applications. Or one application, but with a different set of filters. Like different versions. For them, the main reports are built on one page - a set of single reports.

Full report

Full report Seraphim

All reports for one application are built on one page according to the set filters. Allows you to evaluate the effectiveness of the application by various metrics. For example, you can evaluate the effectiveness of an application in a particular country or for a particular version.

Single report

Single report Seraphim

Available in the menu Reports > Single 

Single reports allow 

  • Visualize one of the app's metrics;
  • Compare that metric with another app or with a different set of filters
  • Apply a wide set of filters to a metric

 

Reports

Reports Seraphim

You can generate one of the proposed reports

User reports:

User Level Reporting:

  • Level Funnel

Game session reports:

In-app ad reporting:

  • ADS views
  • ADS Table
  • ADS users per Total users
  • ADS shows per user
  • ADS shows per session

Monetization Reports:

  • ($) Purchases total
  • (¢) Purchase Per User
  • First Time Purchasers
  • Total Purchasers
  • Gem Spend Table

Average session duration

Average session duration Seraphim

report on the average duration of one session. If there were several sessions per day, then the average duration is calculated as the ratio of the total duration of daily activity to the number of sessions.

In a period of more than 1 day, it is considered as the ratio of the sum of the average duration of a day's session to the sum of the number of user sessions.

sum(averageSessionDuration) / sum(sessionsPerUser)

DAU

DAU Seraphim

Daily Amount Users report - how many users started the game on a particular day.

In the long run, the average number of users who have started the game is displayed. Calculated as the sum of the number of users divided by the number of days  
[sum(totalUsers) / count(distinct date)]

New installations

New installations Seraphim

Displays data about new installations in the application

In long-term periods, the average number of new users who launched the game is displayed. Calculated as the sum of the number of users divided by the number of days [sum(newUsers) / count(distinct date)]

Player quality

Player quality Seraphim

The ratio of the number of quality sessions to the total number of sessions.

A high-quality session is considered to be a session with a gameplay duration of more than 10 seconds or at least one conversion to the goal.

 

 

 

Retention

Retention Seraphim

Player retention report by game level.

Shows the percentage of users who returned to the game in the following days to the number of users on day zero (install day).

Working with charts

Working with charts Seraphim

Each chart has a wide functionality

  • Disabling an individual graph. To disable one of the chart lines: 
    • Find the desired line in the legend, 
    • click on the inscription 
    • The graph line of the corresponding inscription will be disabled. The scale has been rebuilt. 
    • To turn it on, click on it again, or refresh the page. 
  • Displaying data in a table 
    • Find the chart menu
    • Click "View Data Table"
    • A table with data will appear below.
  • Export chart 
    • Find the chart menu
    • Choose one of the options 
      • Download PNG
      • Download JPG
      • Download PDF
      • Download SVG
  • Print Graph 
    • Find the chart menu
    • Select Print Chart
  • Full screen mode 
    • Find the chart menu
    • Select the Full Screen item
  • Detailing the chart
    • Move the mouse pointer to the range of interest. A tooltip will appear with the values at the nearest point in the graph. 
  • Search by legend 
    • Move the mouse pointer over one of the names in the legend. The graph corresponding to the selected legend item will be highlighted.