Reports

Reports Seraphim

Banner exchange reports are generated in real time. 

Report filters are different from Google Analytics filters. 

The following events are logged for banner exchange: 

  • Demonstration of the promotional banner
  • Go to the app store by clicking on the promotional banner
  • Referral installation 

In the reports, you can see both incoming and outgoing traffic. Also divide traffic into banners and icons.

Conversion transition to install

Conversion transition to install Seraphim

Banner exchange > Conversion transition to install

Shows how well clicks to the app store convert into game installs. 

Filters:

Platforms:

  • by platforms at once (sum), 
  • by a single platform.

Type:

  • Icon,
  • Banner

Incoming traffic

Incoming traffic Seraphim

Banner exchange > Incoming traffic

Shows the amount of traffic received for each individual application. Impressions, transitions and installations are displayed in one chart at once. With the ability to filter by the following parameters:

Platforms:

  • by platforms at once (sum), 
  • by a single platform.

Type:

  • Icon,
  • Banner

Summary report

Summary report Seraphim

Banner exchange > Summary report

Demonstrates the operational dynamics of banner exchange in the following sections:

Actions:

  • Displays of promotional materials 
  • Transitions to the application store 
  • Referral installation of applications

Platforms:

  • by platforms at once (sum), 
  • by a single platform.

Type:

  • Icon,
  • Banner