The system allows you to exchange advertising banners within the company. In this case, no fee is charged. You are in complete control of your traffic and resources. 

Banner exchange can be both unmotivated and motivated. Analytics systems will not consider this traffic as advertising. That is, it will be perceived as independent (direct). 

Thus, you can not only reduce the cost of purchased traffic (by transferring users to other relevant applications), but also significantly improve the performance of your application. 

In order for the application to receive traffic, it is enough to set up its promotional materials and add it to the network. Traffic will start flowing in immediately.

It should be remembered! 

Traffic comes only from your applications. And accordingly, if the application does not give traffic, then other applications will not receive it.